Blog
What's happening at Strama.
Stay informed with product updates, company news, and insights on how to sell smarter at your company.
How to Connect Strama to Salesforce
A complete setup guide for the Strama Salesforce integration: installing the package, connecting your org, configuring sync behavior, mapping owners and fields, verifying data is flowing, and troubleshooting the issues teams hit most often.
The Strama MCP Server: Run Your Outbound Motion From Claude
Strama's MCP server connects your workspace to Claude. The full documentation now lives in the help center.
How to Connect Strama to HubSpot
A complete setup guide for the Strama HubSpot integration: connecting your portal, configuring sync behavior, mapping owners and fields, turning Call steps into HubSpot tasks for dialers like Nooks, verifying data is flowing, and troubleshooting the issues teams hit most often.
AI for Sales Prospecting: How Signal-Based Monitoring Helps Teams Find and Create Demand
Most intent data makes you late to the deal. Signal-based prospecting flips the model by combining proactive demand creation with real-time signal monitoring. Learn how Strama’s Watchtower turns live buying signals into continuous, personalized outreach.
Smart Artifacts: Organize Sales Context for Multi-Vertical Outreach
Smart Artifacts provides a systematic solution for organizing sales context across multiple verticals, enabling personalization at scale without the cognitive overhead of becoming an expert in every vertical.